ABI: For Market Success, Driver Assistance Systems Must 'Really' Help
June 10, 2008 // Published as a news service by IHS
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Automated systems designed to help drivers avoid accidents are starting to become available on a wide range of vehicles, according to ABI Research.
In these first-generation systems, the assistance is mostly limited to flashing lights and audible/ haptic signals.
Original equipment manufacturers (OEMs) and suppliers are working hard to develop reliable technology that does not irritate drivers with constant alerts, but that steps in to warn if there is a real danger.
"Demonstrated robustness and reliability are critical before system developers take the next step of assuming some control over vehicle speed or direction," said ABI Research principal analyst David Alexander.
"That stage has been reached with the latest adaptive cruise control systems that can apply the brakes. Lane departure warning and blind spot detection sensors and algorithms still need to be proven in actual use."
Vehicle purchasers still need a lot of convincing of the value of this new technology. Unfortunately, for many people safety is not as big a draw as convenience or comfort, analysts said.
As the technology develops and includes more features, the value equation will become more favorable. Sensor fusion is already starting to deliver additional benefits. Analysts said as advances in software and computing power continue, manufacturers will be able to offer more features for the same, or lower, price as first-generation systems.
"The bottom line is that drivers want to be helped by advanced technology rather than just nagged about what they might be doing wrong," said Alexander. "There are positive signs that progress is being made toward this goal, but the market is unlikely to take off until it is reached."
Source: ABI Research.